Case Studies
The Challenge
LinkedIn Ads Homepage - Turning High Traffic Into High Performance
LinkedIn Ads' homepage—one of the most-visited pages in the world—was falling short. The existing design was outdated, not optimized for mobile, and failed to engage or convert its diverse global audience. As user expectations evolved, the site no longer reflected LinkedIn’s position as a modern, trusted, and innovative platform. There was a clear gap between traffic volume and performance.
The original LinkedIn Ads homepage featured a generic layout with dated visuals and limited emotional engagement. The static design lacked a strong visual hierarchy, modern UX best practices, and compelling mobile responsiveness. The messaging failed to convey LinkedIn’s unique value in a rapidly evolving B2B ad space.
Our Solution
A new marketing roadmap resulting in $8M incremental revenue
We developed a comprehensive, year-long Web & UX optimization roadmap that prioritized both brand alignment and revenue growth. Our approach combined deep user research, A/B testing, and behavioral analytics to uncover what truly drives engagement.
Focusing on the homepage—which receives over 3 million monthly visits—we redesigned the experience for modern responsiveness, clearer messaging, and more intuitive interaction. Strategic A/B testing on headlines, CTA placement, and visual hierarchy led to significant performance gains.
Our Results
Before & After Images
Before
After
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